![]() The company's focus on coupons and attractive deals is expected to play a significant role in driving growth and rejuvenating the once-struggling brand. With the rebranding, Overstock aims to tap into Bed Bath & Beyond's devoted customer base, gaining access to valuable data and marketing opportunities. Unlocking Valuable Data and Marketing Opportunities Existing Bed Bath & Beyond loyalty program members will enjoy various benefits, such as the reinstatement of unused loyalty reward points, exclusive coupons, and free membership to the revamped Welcome Rewards program. Those downloading and shopping on the new app will receive a 25 percent off welcome coupon, while members of Overstock's loyalty program, Club O, will receive a 20 percent off coupon. To celebrate the launch of the revamped platform, Overstock is offering enticing deals to customers. Welcoming Customers with Attractive Deals The company plans to achieve this through attractive deals and coupons, a strategy that has previously been successful for both Overstock and Bed Bath & Beyond. Over the next year, Johnson will measure the success of the rebranding and acquisition by significantly growing Overstock's active customer base and increasing their order frequency. Measuring Success and Expanding Customer Base Johnson believes that people have positive associations with Bed Bath & Beyond, and the rebranding will help cut through the difficulties faced in the market. ![]() By rebranding under the Bed Bath & Beyond name, which is synonymous with home goods, the company aims to appeal to a wider customer base and overcome the challenges posed by the current economy. Johnson acknowledged that Overstock's name was a hindrance to its growth. By phasing out the Overstock brand and transitioning to the trusted Bed Bath & Beyond name, the company aims to overcome past obstacles and strengthen its position in the market. The strategic rebranding is expected to enhance Overstock's relationships with vendors, who were previously hesitant to associate their merchandise with the company. Building Trust and Expanding Business Relationships
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |